Welcome to


The Urban Story (Racoss Trendz Private Limited) is a lifestyle departmental stores that caters to all your requirements that are needed
for you to stay in vogue. Experience a blend of playful, buoyant casuals along with eccentric ethnic wear.
We have curated major brands under one roof to provide a unique combination of product, creativity
and cultural understanding with an amazing shopping experience. The Urban Story also carries various
accessories other than garments to ace your style.

Our journey began in 2007 with Raje collection at vita. Followed by a franchise store of 6000 sq ft at Sangli.
After getting good response from our customers we decided to launch our 3rd flagship store in Kolhapur
under the name THE URBAN STORY


Shopping smart means investing in quality clothes that look good and last longer.

Trendy Collections

The Urban Story is the ultimate shopping destination for Boy's T-shirts, formal, wedding and new party wear collections.

Pocket Friendly

You will get best quality clothes in reasonable price.


Check out trendy accessories for men which add dollops of style to your outfit.


Our vision is to launch customer friendly retail store every year and provide them A Garment For Every Occasion be it daily wear, club wear, formals or ethnic our collection is a variant and outstands other stores in Kolhapur with it’s variety and retail lookout.


As a part of our CSR activity, some amount of profit will be reserved for orphan & autistic children
to add on to this The Urban Story NGO will also work to provide employment opportunities to disabled people.

Achievements & Recognition

In 2018 Received “Young entrepreneurs in retail lifestyle” award at Sangli

Got featured in Amrutel Business magazine in 2016 & Fashion mantra magazine in 2015

In 2013-14 won “Retail store target achiever” award at Sangli District, Raje Collection Vita